{"id":42341,"date":"2026-03-16T10:59:05","date_gmt":"2026-03-16T09:59:05","guid":{"rendered":"https:\/\/financefwd.com\/?p=42341"},"modified":"2026-03-16T10:12:30","modified_gmt":"2026-03-16T09:12:30","slug":"david-sandstroem-der-macher-der-supermarke-klarna-kommt-zu-ffwd26","status":"publish","type":"post","link":"https:\/\/financefwd.com\/de\/david-sandstroem-der-macher-der-supermarke-klarna-kommt-zu-ffwd26\/","title":{"rendered":"David Sandstr\u00f6m: Der Macher der Supermarke Klarna kommt zu FFWD26"},"content":{"rendered":"<p><em>In weniger als zwei Monaten findet die Finance-Forward-Konferenz auf dem OMR Festival statt. In diesem Jahr tritt der Marketingchef eines der wertvollsten europ\u00e4ischen Fintechs auf: Klarna-CMO David Sandstr\u00f6m<\/em><em>.<\/em><\/p>\n<p class=\"cms-paragraph\" role=\"paragraph\">Klarna hat viel aufs Spiel gesetzt: Mit vielen Millionen Marketing-Budget, Stars wie <strong>Snoop Dogg<\/strong> (54) und <strong>Paris Hilton<\/strong> (45) wandelte sich die Payment-Firma von einem schn\u00f6den B2B-Anbieter zu einer Lifestylemarke. Ein Schritt, der auch h\u00e4tte scheitern k\u00f6nnen. Als ChatGPT auf den Markt kam, experimentierte das F\u00fchrungsteam sofort und ersetzte einen Teil der Software \u2013 Jahre vor der aktuellen Diskussion einer \u201eSaaSpocalypse\u201c.<\/p>\n<p class=\"cms-paragraph\" role=\"paragraph\">Eine der Schl\u00fcsselfiguren hinter dieser Geschichte ist <strong>David Sandstr\u00f6m<\/strong> (42). Als Marketingchef verantwortet er seit fast zehn Jahren die Transformation von Klarna \u2013 und hat den \u201eBuy now, pay later\u201c-Anbieter aus Schweden zu einem der bekanntesten Fintechs der Welt gemacht. Heute z\u00e4hlt das Unternehmen 118 Millionen aktive Nutzer*innen in 26 M\u00e4rkten. Es ist eines der wenigen Fintechs aus Europa, denen der Sprung in die USA gelungen ist.<\/p>\n<p class=\"cms-paragraph\" role=\"paragraph\">Parallel muss Sandstr\u00f6m den Kapitalmarkt \u00fcberzeugen, denn nach einem B\u00f6rsengang in den USA hat der Kurs zuletzt gelitten. Was ist das Markting-Playbook der Schweden? Wie kann es mit KI gelingen, die Firma weiter zu verkleinern? Wie will sich das Milliarden-Fintech gegen starke Konkurrenten wie Revolut oder Trade Republic positionieren? Dar\u00fcber spricht David Sandstr\u00f6m bei FFWD26 auf der B\u00fchne der HBO Max Stage.<\/p>\n<p class=\"cms-paragraph\" role=\"paragraph\"><a class=\"\" href=\"https:\/\/omr.com\/de\/events\/festival\/\" target=\"_blank\" rel=\"noopener\" data-v-12a37ac3=\"\">Die gesamte \u00dcbersicht, Tickets (inklusive der aktuellen Late-Bird-Preise) und alle weiteren Infos zum OMR Festival 2026 findest du hier.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In weniger als zwei Monaten findet die Finance-Forward-Konferenz auf dem OMR Festival statt. In diesem Jahr tritt der Marketingchef eines der wertvollsten europ\u00e4ischen Fintechs auf: Klarna-CMO David Sandstr\u00f6m. Klarna hat viel aufs Spiel gesetzt: Mit vielen Millionen Marketing-Budget, Stars wie Snoop Dogg (54) und Paris Hilton (45) wandelte sich die Payment-Firma von einem schn\u00f6den B2B-Anbieter<\/p>\n","protected":false},"author":8,"featured_media":41663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,14],"tags":[],"coauthors":[1053],"class_list":["post-42341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-fintech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Sandstr\u00f6m: Der Macher der Supermarke Klarna kommt zu FFWD26 | FinanceFWD<\/title>\n<meta name=\"description\" content=\"In weniger als zwei Monaten findet die Finance-Forward-Konferenz auf dem OMR Festival statt. In diesem Jahr ist der Marketingchef von Klarna als Speaker dabei: David Sandstr\u00f6m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/financefwd.com\/de\/david-sandstroem-der-macher-der-supermarke-klarna-kommt-zu-ffwd26\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Sandstr\u00f6m: Der Macher der Supermarke Klarna kommt zu FFWD26 | FinanceFWD\" \/>\n<meta property=\"og:description\" content=\"In weniger als zwei Monaten findet die Finance-Forward-Konferenz auf dem OMR Festival statt. 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