{"id":26714,"date":"2023-07-27T06:32:56","date_gmt":"2023-07-27T04:32:56","guid":{"rendered":"https:\/\/financefwd.com\/?p=26714"},"modified":"2023-07-28T07:42:28","modified_gmt":"2023-07-28T05:42:28","slug":"binance-hertha-bsc-berlin","status":"publish","type":"post","link":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/","title":{"rendered":"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring"},"content":{"rendered":"

Exklusiv: Die gr\u00f6\u00dfte Kryptob\u00f6rse der Welt Binance war schon vor einiger Zeit in Gespr\u00e4chen mit dem Vermarkter des Bundesligisten Hertha BSC \u00fcber ein Trikotsponsoring. Doch der Deal kam nicht zustande.<\/em><\/p>\n

In der Boomphase kauften sich viele Krypto-Startups ins Sportsponsoring ein. Gerade die mittlerweile insolvente B\u00f6rse FTX investierte aggressiv und erwarb etwa die Namensrechte der Basketballarena von Miami Heat. Au\u00dferdem finanzierte das Fintech das Formel-1-Team von Mercedes mit. Auch der Konkurrent Binance stieg sp\u00e4ter ins Sportmarketing-Spiel ein: Die weltgr\u00f6\u00dfte Kryptob\u00f6rse startete Ende 2022 eine Kooperation mit dem Fu\u00dfballer Cristiano Ronaldo.<\/p>\n

Was bislang nicht bekannt ist: Auch in Deutschland gab es schon vor L\u00e4ngerem von Binance die \u00dcberlegung, ins Sportsponsoring einzusteigen. Das Team habe Gespr\u00e4che mit dem Sportvermarkter Sportfive gef\u00fchrt, um in einem Millionen-Deal der Trikotsponsor des Berliner Bundesligisten Hertha BSC zu werden, hei\u00dft es von mehreren mit der Sache vertrauten Personen. Verzweifelt habe das Unternehmen nach Wegen gesucht, seine Bekanntheit hierzulande zu steigern. Doch der Deal platzte. Binance teilt heute auf Nachfrage mit: \u201eIn \u00dcbereinstimmung mit seinen regulatorischen Verpflichtungen vermarktet Binance nicht an deutsche Nutzer und betreibt kein Sponsoring in Deutschland.\u201c Ohne Lizenz ist es verboten, in Deutschland um Kundinnen und Kunden zu werben. Sportfive will sich zu m\u00f6glichen Gespr\u00e4chen nicht \u00e4u\u00dfern.<\/p>\n

In der Bundesliga gibt es bereits weitere Beispiele von Fintech-Startups, die es auf die Trikots von Vereinen geschafft haben: Der Neobroker Flatex ist seit 2020 Hauptsponsor von Borussia M\u00f6nchengladbach, Union Berlin hat mit Wefox ein Insurtech auf der Brust. Hertha BSC hatte zuletzt den digitalen Immobilienmarkler Homeday und dann den Gebrauchtwagen-Onlineh\u00e4ndler Autohero. Wie es nun nach dem Abstieg weitergeht, ist jedoch unklar.<\/p>\n

Eine ausf\u00fchrliche Geschichte \u00fcber das Innenleben von Binance lest ihr hier auf Finance Forward<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Exklusiv: Die gr\u00f6\u00dfte Kryptob\u00f6rse der Welt Binance war schon vor einiger Zeit in Gespr\u00e4chen mit dem Vermarkter des Bundesligisten Hertha BSC \u00fcber ein Trikotsponsoring. Doch der Deal kam nicht zustande. In der Boomphase kauften sich viele Krypto-Startups ins Sportsponsoring ein. Gerade die mittlerweile insolvente B\u00f6rse FTX investierte aggressiv und erwarb etwa die Namensrechte der Basketballarena<\/p>\n","protected":false},"author":20,"featured_media":26741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50,11],"tags":[23,718],"coauthors":[901],"class_list":["post-26714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-krypto","tag-binance","tag-ftx"],"acf":[],"yoast_head":"\nKryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring | FinanceFWD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring | FinanceFWD\" \/>\n<meta property=\"og:description\" content=\"Exklusiv: Die gr\u00f6\u00dfte Kryptob\u00f6rse der Welt Binance war schon vor einiger Zeit in Gespr\u00e4chen mit dem Vermarkter des Bundesligisten Hertha BSC \u00fcber ein Trikotsponsoring. Doch der Deal kam nicht zustande. In der Boomphase kauften sich viele Krypto-Startups ins Sportsponsoring ein. Gerade die mittlerweile insolvente B\u00f6rse FTX investierte aggressiv und erwarb etwa die Namensrechte der Basketballarena\" \/>\n<meta property=\"og:url\" content=\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/\" \/>\n<meta property=\"og:site_name\" content=\"FinanceFWD\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/financefwd\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-27T04:32:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T05:42:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caspar Tobias Schlenk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@financefwd\" \/>\n<meta name=\"twitter:site\" content=\"@financefwd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caspar Tobias Schlenk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/\"},\"author\":{\"name\":\"Caspar Tobias Schlenk\",\"@id\":\"https:\/\/financefwd.com\/de\/#\/schema\/person\/e90bfabf531ac7f117a423a4bc982263\"},\"headline\":\"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring\",\"datePublished\":\"2023-07-27T04:32:56+00:00\",\"dateModified\":\"2023-07-28T05:42:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/\"},\"wordCount\":304,\"publisher\":{\"@id\":\"https:\/\/financefwd.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg\",\"keywords\":[\"Binance\",\"FTX\"],\"articleSection\":[\"_News\",\"Krypto\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/\",\"url\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/\",\"name\":\"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring | FinanceFWD\",\"isPartOf\":{\"@id\":\"https:\/\/financefwd.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg\",\"datePublished\":\"2023-07-27T04:32:56+00:00\",\"dateModified\":\"2023-07-28T05:42:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage\",\"url\":\"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg\",\"contentUrl\":\"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"(Bild: imago\/Baering)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/financefwd.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/financefwd.com\/de\/#website\",\"url\":\"https:\/\/financefwd.com\/de\/\",\"name\":\"FinanceFWD\",\"description\":\"Alles zu New Finance \u2013 von Fintech bis Blockchain\",\"publisher\":{\"@id\":\"https:\/\/financefwd.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/financefwd.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/financefwd.com\/de\/#organization\",\"name\":\"Finance Forward\",\"url\":\"https:\/\/financefwd.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/financefwd.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/financefwd.com\/wp-content\/uploads\/2018\/07\/FB_Profilpic_02.jpg\",\"contentUrl\":\"https:\/\/financefwd.com\/wp-content\/uploads\/2018\/07\/FB_Profilpic_02.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Finance Forward\"},\"image\":{\"@id\":\"https:\/\/financefwd.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/financefwd\/\",\"https:\/\/x.com\/financefwd\",\"http:\/\/instagram.com\/financefwd\/\",\"https:\/\/www.linkedin.com\/company\/financefwd\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/financefwd.com\/de\/#\/schema\/person\/e90bfabf531ac7f117a423a4bc982263\",\"name\":\"Caspar Tobias Schlenk\",\"description\":\"ist Redakteur bei Finance Forward und manager magazin. Er schreibt seit mehreren Jahren \u00fcber Fintechs und Startups \u2013 zuletzt bei Capital. Er ist Absolvent der K\u00f6lner Journalistenschule f\u00fcr Politik und Wirtschaft.\",\"url\":\"https:\/\/financefwd.com\/de\/author\/cs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring | FinanceFWD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/","og_locale":"de_DE","og_type":"article","og_title":"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring | FinanceFWD","og_description":"Exklusiv: Die gr\u00f6\u00dfte Kryptob\u00f6rse der Welt Binance war schon vor einiger Zeit in Gespr\u00e4chen mit dem Vermarkter des Bundesligisten Hertha BSC \u00fcber ein Trikotsponsoring. Doch der Deal kam nicht zustande. In der Boomphase kauften sich viele Krypto-Startups ins Sportsponsoring ein. Gerade die mittlerweile insolvente B\u00f6rse FTX investierte aggressiv und erwarb etwa die Namensrechte der Basketballarena","og_url":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/","og_site_name":"FinanceFWD","article_publisher":"https:\/\/www.facebook.com\/financefwd\/","article_published_time":"2023-07-27T04:32:56+00:00","article_modified_time":"2023-07-28T05:42:28+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg","type":"image\/jpeg"}],"author":"Caspar Tobias Schlenk","twitter_card":"summary_large_image","twitter_creator":"@financefwd","twitter_site":"@financefwd","twitter_misc":{"Written by":"Caspar Tobias Schlenk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#article","isPartOf":{"@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/"},"author":{"name":"Caspar Tobias Schlenk","@id":"https:\/\/financefwd.com\/de\/#\/schema\/person\/e90bfabf531ac7f117a423a4bc982263"},"headline":"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring","datePublished":"2023-07-27T04:32:56+00:00","dateModified":"2023-07-28T05:42:28+00:00","mainEntityOfPage":{"@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/"},"wordCount":304,"publisher":{"@id":"https:\/\/financefwd.com\/de\/#organization"},"image":{"@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage"},"thumbnailUrl":"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg","keywords":["Binance","FTX"],"articleSection":["_News","Krypto"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/","url":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/","name":"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring | FinanceFWD","isPartOf":{"@id":"https:\/\/financefwd.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage"},"image":{"@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage"},"thumbnailUrl":"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg","datePublished":"2023-07-27T04:32:56+00:00","dateModified":"2023-07-28T05:42:28+00:00","breadcrumb":{"@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#primaryimage","url":"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg","contentUrl":"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/07\/imago0025708726h-scaled.jpg","width":2560,"height":1707,"caption":"(Bild: imago\/Baering)"},{"@type":"BreadcrumbList","@id":"https:\/\/financefwd.com\/de\/binance-hertha-bsc-berlin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/financefwd.com\/de\/"},{"@type":"ListItem","position":2,"name":"Kryptob\u00f6rse Binance verhandelte mit Hertha BSC \u00fcber Trikotsponsoring"}]},{"@type":"WebSite","@id":"https:\/\/financefwd.com\/de\/#website","url":"https:\/\/financefwd.com\/de\/","name":"FinanceFWD","description":"Alles zu New Finance \u2013 von Fintech bis Blockchain","publisher":{"@id":"https:\/\/financefwd.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/financefwd.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/financefwd.com\/de\/#organization","name":"Finance Forward","url":"https:\/\/financefwd.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/financefwd.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/financefwd.com\/wp-content\/uploads\/2018\/07\/FB_Profilpic_02.jpg","contentUrl":"https:\/\/financefwd.com\/wp-content\/uploads\/2018\/07\/FB_Profilpic_02.jpg","width":1000,"height":1000,"caption":"Finance Forward"},"image":{"@id":"https:\/\/financefwd.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/financefwd\/","https:\/\/x.com\/financefwd","http:\/\/instagram.com\/financefwd\/","https:\/\/www.linkedin.com\/company\/financefwd\/"]},{"@type":"Person","@id":"https:\/\/financefwd.com\/de\/#\/schema\/person\/e90bfabf531ac7f117a423a4bc982263","name":"Caspar Tobias Schlenk","description":"ist Redakteur bei Finance Forward und manager magazin. Er schreibt seit mehreren Jahren \u00fcber Fintechs und Startups \u2013 zuletzt bei Capital. Er ist Absolvent der K\u00f6lner Journalistenschule f\u00fcr Politik und Wirtschaft.","url":"https:\/\/financefwd.com\/de\/author\/cs\/"}]}},"wp-worthy-pixel":{"ignored":false,"public":"76a6064124d141e795df242bd47e19f3","server":"vg01.met.vgwort.de","url":"https:\/\/vg01.met.vgwort.de\/na\/76a6064124d141e795df242bd47e19f3"},"wp-worthy-type":"normal","_links":{"self":[{"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/posts\/26714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/comments?post=26714"}],"version-history":[{"count":0,"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/posts\/26714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/media\/26741"}],"wp:attachment":[{"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/media?parent=26714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/categories?post=26714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/tags?post=26714"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/financefwd.com\/de\/wp-json\/wp\/v2\/coauthors?post=26714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}