{"id":25767,"date":"2023-06-06T06:00:27","date_gmt":"2023-06-06T04:00:27","guid":{"rendered":"https:\/\/financefwd.com\/?p=25767"},"modified":"2023-06-05T19:44:44","modified_gmt":"2023-06-05T17:44:44","slug":"wolt-unitplus-felix-ecke","status":"publish","type":"post","link":"https:\/\/financefwd.com\/de\/wolt-unitplus-felix-ecke\/","title":{"rendered":"Marketingmanager wechselt von Wolt zu Unitplus"},"content":{"rendered":"

Exklusiv: Der deutsche Marketingchef des Lieferdienstes Wolt kommt in die Fintech-Szene \u2013 Felix Ecke steigt bei dem Berliner Geldanlage-Startup Unitplus ein und soll nun die App und das Konto bekannter machen.<\/em><\/p>\n

Felix Ecke f\u00e4ngt als Chief Marketing Officer (CMO) bei dem Berliner Fintech Unitplus an, wie das Unternehmen mitteilt. Er verantwortete zuvor das Marketing bei Wolt auf dem deutschen Markt. Mit dem Lieferdienst sei es gelungen, eine Marke in Deutschland bekannt zu machen. Dies sei nun auch sein Ziel f\u00fcr Unitplus \u2013 \u00fcber verschiedene Altersgruppen hinweg.<\/p>\n

Eine ungleich schwerere Aufgabe, denn Fintech-Produkte sind komplizierter zu vermarkten als Lieferdienste. Felix Ecke plane unter anderem, mit Partnerschaften das Wachstum von Unitplus zu beschleunigen. Damit habe der Marketingmanager bereits bei Wolt gute Erfahrungen gemacht, sagt er.<\/p>\n

Unitplus bietet ein Depot mit ETFs an, das gleichzeitig eine Bankkarte f\u00fcr die t\u00e4glichen Ausgaben besitzt. Mit Cashplus hat das Fintech k\u00fcrzlich ein Tagesgeld-\u00e4hnliches Produkt gestartet, dabei investiert man in europ\u00e4ischen Anleihen, die den Leitzins der Europ\u00e4ischen Zentralbank abbilden. Unitplus bietet zurzeit 3,2 Prozent. Die Resonanz der Kundinnen und Kunden sei gro\u00df, hei\u00dft es vom Gr\u00fcnder Fabian Mohr.<\/p>\n","protected":false},"excerpt":{"rendered":"

Exklusiv: Der deutsche Marketingchef des Lieferdienstes Wolt kommt in die Fintech-Szene \u2013 Felix Ecke steigt bei dem Berliner Geldanlage-Startup Unitplus ein und soll nun die App und das Konto bekannter machen. Felix Ecke f\u00e4ngt als Chief Marketing Officer (CMO) bei dem Berliner Fintech Unitplus an, wie das Unternehmen mitteilt. Er verantwortete zuvor das Marketing bei<\/p>\n","protected":false},"author":20,"featured_media":25768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[604],"coauthors":[],"class_list":["post-25767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech","tag-unitplus"],"acf":[],"yoast_head":"\nMarketingmanager wechselt von Wolt zu Unitplus | FinanceFWD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/financefwd.com\/de\/wolt-unitplus-felix-ecke\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingmanager wechselt von Wolt zu Unitplus | FinanceFWD\" \/>\n<meta property=\"og:description\" content=\"Exklusiv: Der deutsche Marketingchef des Lieferdienstes Wolt kommt in die Fintech-Szene \u2013 Felix Ecke steigt bei dem Berliner Geldanlage-Startup Unitplus ein und soll nun die App und das Konto bekannter machen. Felix Ecke f\u00e4ngt als Chief Marketing Officer (CMO) bei dem Berliner Fintech Unitplus an, wie das Unternehmen mitteilt. Er verantwortete zuvor das Marketing bei\" \/>\n<meta property=\"og:url\" content=\"https:\/\/financefwd.com\/de\/wolt-unitplus-felix-ecke\/\" \/>\n<meta property=\"og:site_name\" content=\"FinanceFWD\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/financefwd\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T04:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/financefwd.com\/wp-content\/uploads\/2023\/06\/Felix-Ecke.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1236\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caspar Tobias Schlenk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@financefwd\" \/>\n<meta name=\"twitter:site\" content=\"@financefwd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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